Privacy policy

Draft, last updated 25 October 2026. To be finalised in launch step 8 and checked by a solicitor.

Who we are

Novari Digital Ltd, company number [company number], registered office [registered office address]. We are the data controller for personal data collected through this website. ICO registration number: [ICO number]. Contact: hello@novaridigital.co.uk.

What we collect

  • Details you give us in the quote or contact form: name, business, phone, email, town and your message.
  • Calls, messages and chats with our demo line and chat assistant, including recordings and transcripts.
  • Basic, cookie-free website analytics such as page views and referring sites.

Why we use it

  • To reply to your enquiry and send the quote you asked for (legitimate interests, or steps before a contract).
  • To provide our services if you become a client (contract).
  • To improve our services and keep them secure (legitimate interests).
  • To send marketing emails, only where you have agreed. You can unsubscribe at any time.

AI and call recording

Our phone and chat assistant is an AI system. It tells callers it is an assistant. Calls and chats are recorded and transcribed so we can log enquiries and check quality. People review transcripts. We do not use your calls to make decisions with legal or similarly significant effects about you.

Who we share it with

Trusted suppliers who help us run the service, under contract: hosting (Cloudflare, Oracle Cloud UK), telephony, email and AI model providers, and our accounting and payment providers. Some may process data outside the UK under approved safeguards. We never sell your data.

How long we keep it

Enquiries that don't become clients: up to 24 months. Client records: for the contract plus 6 years. Demo call recordings: up to 90 days.

Your rights

You can ask to see, correct, delete or move your data, object to how we use it, or withdraw consent. Email us and we will reply within one month. You can also complain to the Information Commissioner's Office at ico.org.uk.

Cookies

This site uses no advertising or tracking cookies by default. If we add any, we will ask first.